Events

Softcup at Natural Products Expo

03/29/2011 - 2:00pm | softcup_mary

In March, Softcup team members took the Instead Softcup to Anaheim, California to make its debut at the Natural Products Expo West. With two convention hall floors, over 3,000 product exhibits, and more than 56,000 attendees, the expo was the world's largest natural, organic, and healthy...

Wearing Red Shoes Never Felt So Right

03/10/2011 - 10:50am | softcup_admin

HIV/AIDS began making headlines in the 80's and is now a part of our collective social consciousness. The disease currently affects almost 280,000 people in the US, most of them male. However, the instance of HIV/AIDS in women and girls is increasing. In response to these statistics the...

Behind the Scenes at the Softcup Customer Video Shoot

12/09/2010 - 6:12pm | softcup_mary

You might recall that over the last month we'd been looking for Los Angeles-area customers who could appear in our new Softcup customer video. Well, thanks to some enthusiastic Softcup fans we had a successful video shoot last weekend. We showed up early Saturday morning...

Last weekend, the three Softcup-eteers (Kerrie, Kaitlin and Tracey) went to Miami to talk women’s health with the bloggers of Blogalicious Weekend. Dashing to Miami for the weekend—yeah I know, it’s rough, but somebody’s got...