| What a year!
This year is already coming to a close?! As we lead into 2012 we want to say, most importantly, thank you to our Softcup customers. You've helped make this year the best yet for Softcup!
 We bet you didn't know ...
This year we worked hard to bring Softcup to more store shelves. The feminine hygiene aisle at your local store is a very competitive place. Huge companies dominate the shelves. Because of your loyalty Softcup maintained our small portion of shelf space among the tampon giants in many stores.
 When we pitch Softcup to new retailers we must convince them that Softcup deserves some of that highly valuable shelf space. We explain Softcup's unique benefits over tampons and pads, but we must also show that Softcup sales are growing. That's the Catch-22—in order to show growing sales of Softcup, we need Softcup to be available in more stores. ... But in order to get into more stores, we need to show growing Softcup sales. What to do?
That's where you come in. We encourage you, our loyal Softcup users, to request Softcup at your local stores. Showing store managers that there's a real demand for Softcup is one of your most powerful tools. Letting store managers know that Softcup is in demand sends a message about their customers' preferences. For example, when WalMart threatened to stop carrying Softcup a few years back, you spoke up convinced WalMart to put Softcup back on shelves!
 The same goes for reusable Softcup. If you're interested in reusable Softcup, request it at your local Whole Foods or natural products store, in addition to your local drugstores. Thank you!
Happy Holidays from Softcup
It's that time of year when "Elf Yourself" starts showing up in inboxes again. In the spirit of the holiday season, as our gift to you, the Softcup team decided to "elf" ourselves! ... check us out!
Ok, maybe that wasn't the best gift you'll receive this year, but thanks for watching. As a stocking stuffer—now through the end of the year, get $5 off your purchase of $20 or more on softcup.com with the promo code 5offholiday.
Our pink purse pack has been a hot item recently and would make a great stocking stuffer! Happy holidays from Softcup!
Meet the Softcup Team
Hi, I'm Vivi! (Kerrie's super-cute daughter)
Although I am only seven months old, I know a good thing when I see it, and Softcup is a GREAT thing!
When I'm not sleeping I enjoy eating, leg warmers, listening to country music, dancing, bath time and anything that sparkles. I am a total girly girl and love having the gals over to gossip and giggle. My mom and dad rock, and my auntie Lew is my best friend. The three of them (and the grandparents of course) are the light of my life. ... I have to say, I light up like a Christmas tree when they walk into a room. Speaking of Christmas trees, Happy Holidays everyone! I am really excited to celebrate my very first Christmas. I feel like I am truly blessed. ... I'm very popular and am surrounded by a gaggle of hilarious, nutty and wonderful people!
With love and kisses,
Vivian
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Best wishes,
Mary, Kaitlin, Tracey, Kate, Heather, Jeanmarie, Kerrie (and baby Vivian) |
Softcup Gift Guide
The gals here at Softcup put our heads together and came up with some great gift ideas for you, in case you've got some last minute shopping to do (I know I do). Here are a few highlights from our list:
Baby bear slippers. How adorable!
Bobble self-filtering water bottles. Clean H2O on the go.
Table Topics: Girls' Night Out
To read our full gift guide and find links to each gift, visit our blog.
Softcup Beauty Bag
Softcup team member and former makeup-artist-to-the-stars, Kerrie, shares a list of her top beauty must-haves. Here's a glimpse at a couple of her recommendations:
The best eyelash curler around
The perfect shade of blush
Almost as good as the sun
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