Softcup Reaches Milestone in Expanding Choices for Women: Instead, Inc. Sells 100 Millionth Softcup

La Jolla, Calif. (January 25, 2008) – In 1996, Instead, Inc. pioneered a new alternative to tampons and pads with the development and release of its innovative Softcup. Now in 2008, Instead is proud to announce that it has sold its 100 millionth Softcup. Originally developed and introduced by a female athlete, for female athletes, the Softcup has gained popularity for its many advantages over traditional methods of feminine protection including greater safety, longer wear-time, and clean sex during “that time of the month.” 

“Because the Softcup was uniquely designed for the modern-day woman, it has grown tremendously and developed staying power in the market, proving an excellent alternative to tampons and pads,” said Joseph Pike, CEO of Instead. “Women have embraced the concept of the Softcup because of the greater flexibility and control it gives them over their lives.”  In fact, when the Softcup is not offered somewhere, women seek it out rather than buy the alternatives.

The Softcup is an FDA-approved, disposable menstrual product made from a non-absorbent, nonirritating polyethylene plastic that has been used for over 20 years in medical devices and contains no latex. It has undergone extensive toxicology, biocompatibility and microbiological tests as well as human clinical testing, and contains no drying chemicals or fibers. There is also little to no risk of Toxic Shock Syndrome, since it collects rather than absorbs flow.

“We continue to hear from women who are just discovering the Softcup, and are clamoring for it, both online and in their local stores,” Pike said. “The Softcup has become mainstream, sitting comfortably next to tampons and pads in local supermarkets and drug stores. We firmly believe that the Softcup has added benefits you can’t find anywhere else. For us, the fact that period products now include tampons, pads and menstrual cups shows the Softcup has expanded choices for women.”